In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...
View articleWe're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...
View articleWe're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View articleWith the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in this sector. Adulting 101: ...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleThis week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleAfter much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleNot surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleVisa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...
View articleTransamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...
View articleHow the clash of old businesses and new technologies could derail mobile payments. Read More...
View articlePredictions: These changes stand to affect the future of media, marketing, and commerce. Read More...
View articleBuick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Read More...
View articleLions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...
View articleHow Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...
View articleVisa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started id...
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