Who gets the gold?: The best marketing from the PyeongChang Winter Olympics
Digital Advertising

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
Digital Transformation

Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular article...

6y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein
Blockchain

Why CMOs need to understand the power of blockchain and the impact it will ...

6y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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The Digital Download: Facebook and Amazon soar, while Yahoo struggles
Media

The Digital Download: Facebook and Amazon soar, while Yahoo struggles

8y Mike O'Brien

The Digital Download: Facebook and Amazon soar, wh...

A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...

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Five of the best fintech marketing campaigns from the past 12 months
Media

Five of the best fintech marketing campaigns from the past 12 months

8y Graham Charlton

Five of the best fintech marketing campaigns from ...

With the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in this sector.  Adulting 101: ...

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20 mobile commerce terms you may not know, but probably should
Mobile

20 mobile commerce terms you may not know, but probably should

8y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Social

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

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3 Secrets to Branded Mobile App Engagement
Media

3 Secrets to Branded Mobile App Engagement

9y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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Apple Pay Coming to UK Retail Stores from July
Media

Apple Pay Coming to UK Retail Stores from July

9y Dave Neal

Apple Pay Coming to UK Retail Stores from July

Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Pizza Hut Takes App Marketing Curbside
Data insights

Pizza Hut Takes App Marketing Curbside

9y Emily Alford

Pizza Hut Takes App Marketing Curbside

At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...

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Real-Time Advertising a Staple of the Super Bowl
Display Advertising

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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Twitter and Apple Are Changing the Way We Shop
Social

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Apple Pay to Revolutionize Digital Payment Solutions
Ecommerce

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Nike, Samsung Top List of 'Braziliant' World Cup Brands
Media

Nike, Samsung Top List of 'Braziliant' World Cup Brands

10y Greg Jarboe

Nike, Samsung Top List of 'Braziliant' World Cup B...

Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...

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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems
Marketing

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

10y Lisa Lacy

Team USA Sponsors Seek to Support Olympians Despit...

Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...

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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Media

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Plat...

11y Matt Kapko

Mobile World Congress: Visa and MasterCard Rollout...

Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...

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Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Display Advertising

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

12y Matt Kapko

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics...

Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...

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Digital Wallets Beyond the Money
Media

Digital Wallets Beyond the Money

12y Daniel Israel

Digital Wallets Beyond the Money

How the clash of old businesses and new technologies could derail mobile payments. Read More...

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48 Items That Technology Will Replace This Decade
Marketing

48 Items That Technology Will Replace This Decade

12y Erik Qualman

48 Items That Technology Will Replace This Decade

Predictions: These changes stand to affect the future of media, marketing, and commerce. Read More...

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Amazon Offers Cheaper Kindle With Ads
Display Advertising

Amazon Offers Cheaper Kindle With Ads

13y Zachary Rodgers

Amazon Offers Cheaper Kindle With Ads

Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Read More...

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Protecting Behavioral Marketing
Data insights

Protecting Behavioral Marketing

13y Jeff Green

Protecting Behavioral Marketing

Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...

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3 Location-Based Campaigns That Aren't Terrible
Marketing

3 Location-Based Campaigns That Aren't Terrible

14y Gary Stein

3 Location-Based Campaigns That Aren't Terrible

How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...

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Visa Launches Web-Merchant Crackdown
Ecommerce

Visa Launches Web-Merchant Crackdown

24y Dana Blankenhorn

Visa Launches Web-Merchant Crackdown

Visa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started id...

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