With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...
View articleABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...
View articleKing Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...
View articleHow marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...
View articleLiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....
View articleHow the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
View articleWe review the top news in martech from the week of September 24–October 1, 2018. Read More...
View articlePebblePost created programmatic direct mail four years ago to combine customer intent data from online with the power of physical mail. In late August...
View articleWe review the top news in martech from the week of September 17–24, 2018. Read More...
View articleWe review the top news in martech from the week of September 11–17, 2018. Read More...
View articleWe review the top news in martech from the week of September 4–10, 2018. Read More...
View articleWe review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...
View articleWe review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...
View articleIn this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleMarketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleEmail automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleYou'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...
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