Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...
View articleNissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View articleChina is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleOnline recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
View articleSocial media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleCtrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...
View articleBurying the hatchet once and for all to bring marketers and innovators closer together. Read More...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...
View articleTaco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...
View articleThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleBrands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleA comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...
View articleA 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...
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