Google Shopping Update Includes New Features for Holiday Shoppers

New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.

Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new product details, keep track of items they’re interested in with Shortlists, and get a better look at the products they’re contemplating purchasing, no matter what device they’re on.

google-shopping-across-devices

Google explained the functionality in its announcement

“Click on a product to preview details like sizes, colors and description, and find out if it’s available at a nearby local store. If you see an item that’s almost perfect but not quite, click to view ‘visually similar’ items.”

Google Shopping also has a 360-degree product tour for many of its items, to help make the online shopping experience a bit more realistic. 

Lego 360 view Google Shopping

Don’t forget Shortlists, Google said, to help you curate the products you’re considering, and for sharing those ideas with family and friends to help them shop better, too.

“Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go,” Google said in its announcement.

If you’re curious about what kids products are trending, Google listed the top toy searches on Google Shopping:

  • Rainbow Loom
  • Minecraft Legos
  • Monster High Sets
  • Doc McStuffins Playsets
  • Nerf Rebelle Heartbreaker Bow Blaster

Google also noted search interest is showing that some toys you likely remember from your childhood are popular once again this year, including:

  • My Little Pony
  • Barbie Dreamhouse
  • Furby
  • Ninja Turtles
  • Easy-Bake Oven

“Once you’ve got something for everyone on your shopping list, we encourage you to buy something for yourself. You’ve earned it,” writes Karen Corby, senior product manager for Google Shopping.

This article was originally published on http://searchenginewatch.com/sew/news/2308609/a-new-google-shopping-experience-in-time-for-the-holidays.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource