1.5 Billion People Will Watch Video Online by 2016

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
online-video

Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.

Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.

Ooyala says that viewership of branded videos grew 91 percent over the course of Q4 2012. According to the study, streaming video on smartphones and tablets grew exponentially in 2012.

While watching live video on the desktop has surpassed video-on-demand viewership, Ooyala believes the study illustrates the importance of streaming video for marketers.

Related articles

"Streaming video has crossed an inflection point and it's now a necessary channel for both consumers, as well as broadcasters, brands and media companies around the world," said Jay Fulcher, CEO of Ooyala.

"The data we provide in this report, and direct to our customers, is critical to understanding how consumers are engaging with video online. These insights help our customers deliver more engaging, personalized video experiences, and as a result, make more money from online video."

The study found that branded video viewership surged during last year's holiday season. It was discovered that streaming video on tablets also peaked during the holiday season. Tablet video viewership grew 73 percent on Christmas Day specifically, according to the study.

Overall, live video views grew on streaming devices over the course of 2012. Users were reported to watch live video 18 times longer on a desktop than video-on-demand. For tablets, the number was five times longer when comparing live video streaming to video-on-demand.

Ooyala projects that video viewing on smartphones will grow 10 times over within the next five years. Last year alone mobile saw its share of online video views jump 87 percent.

The study also found that iPhone users watched over twice as much video on their phone as Android users. Last year, iOS users grabbed 67 percent of the mobile video view market.

Video image on home page via Shutterstock.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
Visitor comments
Add comments
blog comments powered by Disqus
More on Ad Industry Metrics
content-marketing-image-3

CMOs to Invest More in Brand Experience with Content Marketing

New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.

social-content-template

CMOs Value Visual Content, While Industry Remains Unprepared [Study]

A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content.

back-to-school-shopping

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?

cmo-council-logo

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective.

Upcoming Events & Webinars
event logo

ClickZ Live Shanghai

Location: Shanghai, China

At ClickZ Live Bangkok you'll learn how to engage customers and increase ROI through effective use of digital marketing. Join the leaders of today's online marketing & advertising industry!

event logo

ClickZ Live Singapore

Location: Singapore, Singapore

At ClickZ Live Singapore you'll learn how to engage customers and increase ROI through effective use of digital marketing. Join the leaders of today's online marketing & advertising industry!

event logo

ClickZ Live Chicago

Location: Chicago, USA

Formerly SES Chicago, ClickZ Live is a brand new digital marketing event covering email, display, attribution, big data, social media, content integration and more.

Resources