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The Relentless March of Cloud Computing

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The Relentless March of Cloud Computing

Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.

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Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.

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GroupM to Be Another Agency Partnering with BuzzFeed

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.

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Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.

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3 Auto Brand Films, 3 Vital Lessons in Storytelling

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.

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Google Local Pack Is 233 Percent More Important

How will the recent modifications Google made to its Local Map Pack impact your local strategy?

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Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content.

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Why an Intent Strategy Can Solve the Ad Blocking Problem

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.

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Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI?

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Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful.

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Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.

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Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics.

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Multicultural Marketing to Become Mainstream in a Millennial World

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition.

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Google's Alphabet: A Welcome Move in Asia

For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.

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8 Social Media Tips to Prep for 2015 Holiday Shopping Season

Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness.

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