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Digital Marketing People on the Move: June 2015 Roundup


Digital Marketing People on the Move: June 2015 Roundup

A roundup of new hires and promotions in the digital marketing industry during June.


Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay.


The Next Generation of Leaders

If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals.


Intelligent Content Recycling

Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling."


The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.


Pandora on the Power of Music in a Connected World

In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.


Spotlight on Matt Britton: How I Built a Youth Marketing Empire

Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials.


PacSun and The Hunt Engage Consumers Using Intent Data

Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy.


A Portrait of American Mobile Video Viewing

IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social.


Marketers Who Ignore Connected TV May Be Left in the Dust

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.


Toyota Partners with Google Places for Local Targeting

Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.


Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on.


Cross-Device Targeting: A Fairy Tale Idea

Cross-device targeting is evolving but still remains in its early stages.


Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative.


How to Break Out of the Funnel

Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution.

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