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Top 5 Social Marketing Trends for Brands to Watch in 2015

Social media

Top 5 Social Marketing Trends for Brands to Watch in 2015

As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year.

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Whole Foods' Experiential Campaign Educates and Engages Consumers

SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about the people who provide it.

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Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers and tone of voice.

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Instagram Is the Latest Social Platform to Dive Into Native Video

Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds.

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How to Get Started With Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.

customers

The Customer Experience Is Key, in Every Channel and at Every Interaction

Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live.

data-visualization

Data Visualization: Your Secret Weapon in Storytelling and Persuasion

Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success.

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Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.

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How Would a Subscription-Based Model Affect YouTube?

YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way.

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Q&A: Walgreens’ Seth Meisel

In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies.

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It’s Time for Brands to Capitalize on News Consumption Trends

As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time.

googleinbox

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

integration-four-letter-word

How Do You Make 2+2=5? Integrate!

Integrating your data can help you make it even more valuable. What is the best way to integrate?

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5 Things You Need to Know About Data Management Platforms

The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information.

afraid-of-the-dark

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown

The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge?

Upcoming Events & Webinars
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ClickZ Live Chicago 2014

Location: Chicago, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live Singapore 2014

Location: Singapore, Singapore

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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