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What Are the Most Shared Ads of 2014?

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What Are the Most Shared Ads of 2014?

A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack.

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.

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Millennials: The Next Generation of Creative Digital Content

Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms.

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VIDEO: The Importance of Content Around Intent [#CZLBKK]

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content.

Social Media Sharing

Salesforce Bolsters Social Studio for Integration Across Departments

Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources.

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Mobile 2015: 4 Trends to Watch

The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015?

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HarperCollins Campaign Streams New Book One Word at a Time

To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations.

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Data Variety - The Spice of Life

Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies.

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3 Opportunities for Marketing Automation Providers in 2015

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology.

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies.

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The Good, the Bad, and the Leaky Bucket of Digital Marketing

It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one.

New Twitter logo

Twitter Lets Users Search for Every Public Tweet Ever Sent

Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.

mondelez

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015.

customer-relationship

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for?

Upcoming Events & Webinars
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ClickZ Live Singapore 2014

Location: Singapore, Singapore

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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