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Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

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Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect.

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Super Bowl Fans Ready to Engage With Brand Ads on Social

A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game.

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Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level.

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LinkedIn Stops Private Marketplace Deals in the U.K.

Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision?

Social Media

Why Marketers Are Banking on Social and Mobile in 2015

Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice.

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"Show Me the Content Marketing ROI!"

Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment.

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Disabling the Data Discord and Enabling the Data

The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds.

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How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski.

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WeChat a Must for Western Brands in China

WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it.

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world.

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Burger King Fires Off Snarky Tweet at Former McDonald's CEO

After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper.

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New Havas Brand to Drive More Than $70M in Data-Related Revenue

The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia.

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Nike Uses Wearable Data to Recreate "Your Year"

Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media.

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Retailers Could Deploy Beacons in New Ways in 2015

Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide?

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Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform.

Upcoming Events & Webinars
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SES Miami

Location: Miami, USA

Taking place on March 26, SES Miami is a two-track search marketing event, where you'll hear about SEO and Paid Search tactics and how to measure campaign successes. Led by the industry's top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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