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The Future of Big Data – Big Data 2.0

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The Future of Big Data – Big Data 2.0

The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.

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What Do the Changes to Baidu Paid Search Mean for Marketers?

China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers.

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Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West.

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Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world.

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Mobile Ad Revenues Soar as Search and Directories Flatten Out

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.

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Q&A: Tribune Publishing's Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year.

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3 Brands, 3 Social Media Strategies for Halloween

The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.

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How Much for a New Customer?

At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.

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From Browsers to Buyers With Payment Technology

There are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you are using these to increase your conversions.

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Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.

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Google Inbox Moves Email Into a Mobile World

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.

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Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks.

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Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion.

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Pixability Announces Programmatic YouTube Media Buying Platform

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video.

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Investing in the Future With an Open Marketing Platform

History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future.

Upcoming Events & Webinars
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ClickZ Live Chicago 2014

Location: Chicago, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live Singapore 2014

Location: Singapore, Singapore

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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