A roundup of new hires and promotions in the digital marketing industry during June.
This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay.
If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals.
Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling."
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.
In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.
Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials.
Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy.
IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social.
Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on.
Cross-device targeting is evolving but still remains in its early stages.
Data has an indispensable role to play in the fusion of programmatic and creative.
Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution.
Led by the industry's top practitioners and innovators, SES Atlanta will cover every aspect of SEO and Paid Search.
Educating marketers for over 15 years, ClickZ Live (formerly SES Conference & Expo) is the most cutting-edge, all-encompassing digital marketing event series in the world today. Join us August 10-12 as we return to San Francisco with our action-packed, educationally-focused agenda that will cover th
At ClickZ Live Singapore you'll learn how to engage customers and increase ROI through effective use of digital marketing. Join the leaders of today's online marketing & advertising industry!