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HBO and Uber Partner to Deliver Iron Thrones to App Users

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HBO and Uber Partner to Deliver Iron Thrones to App Users

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users.

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When Margins Attack: The Impacts of Video Supply Deficit

Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them?

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How Customer Engagement Campaigns Impact Customer Experience

When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers.

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Facebook Dynamic Product Ads: What Are They Really?

A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform.

Funnel

Increase the Persuasive Momentum of Your Conversion Funnels

Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel.

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Social Business: Shifting From Noun to Verb

Increasingly, businesses need to embrace social strategies in order to succeed in the digital world.

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Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization.

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Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours.

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UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on.

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored content.

relevance-definition

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

Here are three examples of ways brands can produce highly relevant digital marketing campaigns.

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Email as the Digital Workhorse in the Spotlight

Plus, seven killer stats that will never let you take email for granted again.

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How Effective Is Your Content Strategy?

In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics.

first-year-entrepreneur

Lessons You Will Learn During Your First Year as an Entrepreneur

WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world.

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Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war.

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