During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect.
A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game.
Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level.
Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision?
Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice.
Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment.
The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds.
A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski.
WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it.
Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world.
After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper.
The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia.
Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media.
Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide?
The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform.
Taking place on March 26, SES Miami is a two-track search marketing event, where you'll hear about SEO and Paid Search tactics and how to measure campaign successes. Led by the industry's top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.
ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.