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Happy Thanksgiving from the ClickZ team!


Happy Thanksgiving from the ClickZ team!

Happy Thanksgiving from all of us here at ClickZ! With so much to be thankful for, we hope each of you has an amazing Turkey Day. Gobble gobble!


Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!


4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.


Getting it right with social when everything we know is wrong

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?


A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago.


Why Twitter's removal of share counts is a big pain in the ass

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.


Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.


One profile to serve them all: how a unified customer view drives mar-tech bliss

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.


How brands promoted themselves in the lead up to Alibaba's Singles Day

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.


Traveling at the speed of culture: can marketing automation keep up?

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.


6 strategy questions to address before you design and build a mobile-friendly site (or app)

A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. This is the first part in a ClickZ series looking at the DNA of a successful mobile-friendly website.


Technology and innovation open new opportunities for O2O retail, starting in Asia

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.


ClickZ Live Chicago: What are the big trends to look out for in 2016?

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.


3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.


Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.

Upcoming Events & Webinars
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ClickZ Live Bangkok

Location: Bangkok, Thailand

At ClickZ Live Bangkok you'll learn how to engage customers and increase ROI through effective use of digital marketing. Join the leaders of today's online marketing & advertising industry!

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Location: Miami, USA

Celebrating 20 years of delivering industry-leading search engine and search marketing news, announces Connect, a new industry event in Miami this February.

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Location: London, UK

Formerly SES London, ClickZ Live is a brand new digital marketing event covering email, display, attribution, big data, social media, content integration and more.

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