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Social Media Week: Digital Marketers Must Predict the Future to Succeed

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Social Media Week: Digital Marketers Must Predict the Future to Succeed

In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks.

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Why Search Was Instrumental in the Growth of Taco Bell's App

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

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The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?

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3 Little Changes That Will Make a Big Difference in Your Online Advertising

These fixes can help small businesses get the most out of their digital advertising budgets.

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4 Essential Elements to Building the Ultimate Data Cloud

In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists.

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Is Facebook Set to Become the Google of Social Media?

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space?

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Are Your Subscribers "Swiping Left"?

If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.

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Will Hashtags Take Over the Internet?

A look at what new domain names and hashtags have in common.

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4 Ways to Rally Around a Marketing Program

Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd.

personalization

RIP Mass Marketing - Long Live 1:1 at Scale

Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly.

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Social Media: 15 Ways You’re Doing It Wrong

Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes?

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Brands Make the Most of the Oscars on Social

Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns.

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Why You Should Include Your Technology Experts in the Creative Process

In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge of their technology experts.

behavioral-anomaly

Capitalizing on Behavioral Anomalies

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that.

Upcoming Events & Webinars
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SES Miami

Location: Miami, USA

Taking place on March 26, SES Miami is a two-track search marketing event, where you'll hear about SEO and Paid Search tactics and how to measure campaign successes. Led by the industry's top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live Toronto 2015

Location: Toronto, Canada

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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