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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

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The Sudden Death of Cable?

The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.

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The Convergence Assessment

Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first.

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5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively.

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How to Win the Trust of a Skeptical Consumer

Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust.

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[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.

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Frito-Lay Turns to Social Media to Pick New Chip Flavor

In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists.

Success

Embracing Technology Leads to Business Success [Study]

After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed their revenue goals and become industry leaders.

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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.

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Jerry Seinfeld’s Branding Punch Line

There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand?

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Looking at the Future of Data Analysis With Qlik Sense

Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for non-data specialists.

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To Affinity and Beyond

The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this tool?

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How to Use Twitter for Business

A look at why some tweets catch on and why some business are killing it using Twitter.

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Localization Is the Key to Going Global

As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.

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What Can Marketers Take Away From New Research on Movie Trailers?

Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales.

Upcoming Events & Webinars
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ClickZ Live Chicago 2014

Location: Chicago, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live Singapore 2014

Location: Singapore, Singapore

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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