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SEO Number Crunching – 5 Great Excel Features

  • SEO
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SEO Number Crunching – 5 Great Excel Features

Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data.

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages.

question-heads

You Know Who the Consumer Is, Until You Don't

As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball.

SEO in 2014

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy.

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How to Use Digital Entertainment to Drive Content Engagement (Part 2)

In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing.

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Content Marketing, Native Advertising, and the Limits of Programmatic

While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it.

googleauthorship-title

Should You Still Care About Google Authorship?

While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher visibility.

No Google

Finding Comparable Tools to Google’s in China

Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources.

yahoonewspaper

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google.

airbnb3

Airbnb's Controversial Logo Draws Attention to Company Rebrand

The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy.

shutterstock-153218306

Content Bubble: Does Anyone Know Whether Content Marketing Works?

Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions?

move-the-needle

5 Ways to Move the Needle: What I Learned During the World Cup

The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's biggest sporting event can teach you.

webinarboard

When It Comes to Audience Engagement, Webinars Still Reign Supreme

When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign.

connect-the-dots

Connecting the Dots to Deliver Context

The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience.

content-marketing-megaphone

35 Tools to Enhance Your Content Marketing Efforts

Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.

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Location: Hong Kong, Hong Kong

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live San Francisco

Location: San Francisco, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live Chicago

Location: Chicago, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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