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Twitter Sharing Outpaces Other Platforms as Email Falls

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Twitter Sharing Outpaces Other Platforms as Email Falls

In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

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Using the U.S. Census Data to Power Your Social PPC Efforts

Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of your immediate area.

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LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.

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Twitter Strengthens Ad Reach Through App-Install Ads

The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace.

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Nielsen Launches Final Test in Mobile Ad Measurement

Nielsen kicks off its final pre-launch test as it moves into mobile as measurement.

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Airlines Embrace Storytelling and Social in New Campaigns

In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns.

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Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process.

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4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top.

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Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

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Canada: A Vast, Unspoiled E-Commerce Frontier?

Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them.

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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.

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Mitsubishi Plays Emotive Card in #FirstRide Videos

The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.

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5 Pervasive Email Challenges – and How to Fix Them

There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them.

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Do You Actually Have an "Attribution" Problem Worth Solving?

Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve.

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7 Lead Nurturing Strategies for Modern Marketers

Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.

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