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10 Paid Search Optimization Tactics to Improve ROI

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10 Paid Search Optimization Tactics to Improve ROI

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.

wearable-tech-china

Digital in Asia: Changing Consumers Lives in Health Care

The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and wearable tech.

Twitter Money

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth.

tweet-a-coke

Tweet-a-Coke Seeks to Engage Movie-Going Teens

The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way.

Social Media Manager

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them.

in-store-shopping

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base.

advacned-analytics

Advanced Analytics: Coming Soon to a Marketing Department Near You!

Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as difficult as you might think!

spam

CASL: The Sky Isn’t Falling

The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own.

pr-measurement

Building Effective Measurement Models

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.

all-seing-eye

The Eyes Have It: Looking Ahead to Visual Web 2.0

The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology.

customer-review

Online Reviews – Even the Bad Ones Are Good for Brands

For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can mean the difference between completing a transaction and abandoning the shopping chart.

battle

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives.

tweet-twitter-question-bubble

Top Tweets From the 2014 Video Marketing Summit

Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube, and BuzzFeed had to say.

shutterstock-75943606

Verizon Smart Rewards Is a Sign of Things to Come

Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.

four-cs-customer-engagement

The 4 Cs of Customer Engagement: The People Want Content!

When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate.

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ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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Location: San Francisco, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live Chicago

Location: Chicago, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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