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Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology

Wearable Publishing: Early Days Show Strong Opportunities

Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange.

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Digital Marketing People on the Move: August 2014 Roundup

This is a roundup of new hires and promotions in the digital marketing industry during August.

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SlideShare Pro Features Go Free

The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively.

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Convergence Analytics in Action

As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers?

No Google

Is the New Amazon Ad Platform the Next "Google Killer"?

Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers?

blockbuster-storytelling

Storytelling for Brands: How Blockbuster Should I Be?

Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business.

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Mozilla Introduces Sponsored Tiles on Firefox Nightly

As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency.

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Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against.

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for.

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What’s Next for Twitter Marketing Real World Innovation?

Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents.

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The Beautiful Game...of Data

Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer.

sherlock-holmes

True Detectives

There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.

world-cup-mobile

How the World Cup Became a Mobile-First Marketing Event

SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future.

ritzcarlton

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app.

facebook-video

Facebook Unveils New Bandwidth Targeting Capability

Advertisers can now target Facebook users based on mobile device and connection type.

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ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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Location: Singapore, Singapore

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live London

Location: London, UK

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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