To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users.
Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them?
When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers.
A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform.
Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel.
Increasingly, businesses need to embrace social strategies in order to succeed in the digital world.
When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization.
Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours.
In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on.
Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored content.
Here are three examples of ways brands can produce highly relevant digital marketing campaigns.
Plus, seven killer stats that will never let you take email for granted again.
In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics.
WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world.
Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war.
ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.
Led by the industry's top practitioners and innovators, SES Atlanta will cover every aspect of SEO and Paid Search.