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Happy Thanksgiving From the ClickZ Team

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Happy Thanksgiving From the ClickZ Team

Happy Thanksgiving from all of us here at ClickZ!

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Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future?

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them.

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UNICEF #IMAGINEs a Better World for Children

UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem "Imagine."

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Nikon Gives Cameras to Consumers With #IAmGenerationImage

Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag.

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Twitter CFO Hints at Acquisition With Accidental Public Tweet

Direct message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat.

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Mobile Holiday Shopping by the Numbers

As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before.

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Is Facebook a Waste of Money for Marketers?

There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms.

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Live Online Shopping Data: The Gift That Keeps Giving This Season

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments.

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3 "Cs" for Building Successful Display Creative

What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change.

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Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started.

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Mobile Ads Drive Differing In-Store Visits Depending On Sector

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.

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Marketing to the Experience Generation

Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India.

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Benetton and United Nations Aim to UNHATE Women

United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world.

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What Do We Mean When We Want "Insight"?

What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?

Upcoming Events & Webinars
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ClickZ Live Singapore 2014

Location: Singapore, Singapore

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

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