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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business.

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Viewability Counts In Europe

Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there were still some questions raised. Here are the answers.

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Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it.

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Common China Market Entry Mistakes

Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones.

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Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps.

Mobile Targeting

Proximity Marketing With Beacons

Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior.

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Is That a Gap in Your Brand Story?

Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them.

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Fans vs. Customers: Which Do You Strive For?

While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans?

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Mobile Commerce in Asia Continues to Zig as the World Zags

The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.

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Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.

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SMBs Allocate More Budget to Social Than Other Channels

BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

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Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.

Customer service

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors.

Travel

Words That Work for the Holiday Travel Season

Here are some ad copy tips that will help drive searchers to click this winter holiday season.

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Does Video + Social = Digital Marketing's Sweet Spot?

Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.

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