Top stories

How to Write an Article That Moves People on Social Media

social-sharing

How to Write an Article That Moves People on Social Media

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use?

facebookandtwitter

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline.

twitter-logo

Twitter Opens Jakarta Office to Grow User Base and Engagement

The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings.

sophie-ari-interview

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile.

hiring-talented-employees

5 Great Ways to Engage Your Employees With Content Marketing

Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques.

publisher-thief

Are Brands Robbing Publishers for Profits?

Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit?

tell-us-your-story-header

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter.

twitter-logo

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space?

mobile-video-view

What’s New in Mobile Video?

In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies.

shutterstock-160559990-mobile

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that.

facebook-messenger-mobile-image

Facebook Messenger Adds E-Commerce Capabilities

One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping. How can brand marketers leverage it to improve their campaigns?

facebook-app-analytics

Facebook Offers Free Analytics for Apps Tool

At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points.

emotional-marketing

Unruly Launches Emotional Targeting for Programmatic Video Advertising

The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad.

acura-logo

Acura Targets Millennials With Musical Tumblr Campaign

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials.

Malware cyber criminal

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.

Upcoming Events & Webinars
event logo

ClickZ Live New York 2015

Location: New York, USA

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

event logo

ClickZ Live Toronto 2015

Location: Toronto, Canada

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. Over the past few years, the engaging educational content that marketers have come to expect from the SES brand has expanded beyond just search marketing to include the latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, digital TV advertising and marketing.

event logo

SES Atlanta

Location: Atlanta, USA

Led by the industry's top practitioners and innovators, SES Atlanta will cover every aspect of SEO and Paid Search.

Resources
  • Follow us
  • Tweet  
  • Facebook  
  • Google plus